Does this sound familiar? You’ve been told to invest in marketing agencies to increase brand recognition for your home service business. But despite the hefty investment, you’re not seeing the tangible results you were promised.
The pain of wasted resources and a lack of differentiation in the market is holding you back from reaching your business goals. It’s time to break free from ineffective actions and discover the strategies that will truly strengthen your brand presence all the while boosting your profits.
In this episode, you will be able to:
- Uncover the hidden role of mindset in propelling personal and career advancement.
- Learn the art of demanding result-oriented accountability from marketing agencies.
- Master strategies to fortify your home service business’s brand presence.
- Appreciate the necessity of authenticity and culture exhibition in successful marketing.
- Break through the fear boundary and embrace camera presence in video marketing.
The key moments in this episode are:
[00:06:23] – Starting a Marketing Agency
[00:09:40] – The Importance of True Metrics
[00:15:13] – The Challenges of Marketing Agencies
[00:16:21] – Focusing on Results and Relationships
[00:21:00] – The Time and Effort Required for Brand Building
[00:24:08] – Authenticity and Showing the People Behind the Company
[00:29:43] – Don’t Compare Yourself to Others on Social Media
[00:31:14] – Practice Recording Videos to Get Comfortable
[00:33:32] – Overcoming Video Obstacles
[00:37:01] – Showing Authenticity in Business
[00:38:59] – Profit Leak in Marketing: The CSR Team
[00:43:14] – The Changing Landscape of Pay Per Click Marketing
[00:45:06] – Clarity in Marketing and Getting Help
[00:46:30] – Stepping Outside the Comfort Zone
“Don’t forget to lift our head up and look kind of out at the whole landscape and not just get so tunnel vision in our own business.” Stephen Christopher
Power of Mindset and Self-Awareness
In the process of building a strong brand presence for home service businesses, Stephen Christopher emphasizes the impact of an effective mindset and high level of self-awareness. The two attributes contribute significantly to personal growth and development. They also play a crucial role in shaping the direction of a business, including how it handles competition and interacts with the customers.
Accountability for Tangible Results
The guest, Stephen Christopher, stresses the importance of accountability especially when it deals with tangible results. The approach guarantees the transfer of value between home service businesses and their clients. Essentially, it serves as a measure of competence and reliability, factors that can significantly enhance the reputation and longevity of a business in the industry.
Strong Brand Presence for Home Service Businesses
Stephen Christopher advises home service businesses on the importance of establishing a strong brand presence. He highlights the fact that a notable business image helps in drawing customer’s attention and achieving a competitive edge in the market. To actualize this, he proposes the authenticity and uniqueness of the brand’s narrative and its active involvement in community initiatives.
About Stephen Christopher:
Stephen Christopher is a growth oriented marketing agency owner dedicated to supporting home service businesses. He has been in the digital marketing space for almost two decades. As the owner of one of the top agencies focused exclusively on home service success for the past 10 years, Stephen is dedicated to helping others through coaching, mindset advice and business acumen targeted for personal and professional growth. As he likes to say, he’s “read all the books” and learned that mindset + self awareness are the primary keys to unlocking personal freedom and business success. Doing things right takes time and patience, something Stephen has developed since starting his first business at the age of 10. His agency, Wit Digital, delivers the highest level results and relationships through values based partnerships.
Connect with Stephen: