If you are tired of seeing your profits
disappear, it’s time to flip the script!

When you started your company you likely pictured so many possibilities.

You know your trade(s), but like most service business owners, weren’t prepared for the business side of things – marketing, administration, managing a team, accounting, finances, taxes. It’s a LOT!

You also may not have anticipated economic downturns. You just knew you were good at your trade, the demand was there and you could make a great living and support your family doing it. And you can!

When it comes to your profits, what you don’t know can cost you [everything]…and when you don’t have a clear and consistent financial picture of your business, you are running blind.

  • You may be burning cash on marketing that is missing the bullseye and leaving you empty handed…
  • Your system of bookkeeping may be complicated, outdated, or unable to provide you the analysis you need to make in-the-moment risk vs benefit decisions…
  • You make emotional based decisions instead of fact-based decisions on everything from new hires, employee wages, vender relations, and your favorite shiny-new-objects…
  • Your stress goes up as your profits go down and you spend more time putting out fires than you do on growing your business…
  • You end up paying too much in taxes so your hard-earned money goes to the government instead of to your family’s future…
  • You feel like you are all alone in making decisions that you don’t feel qualified to make while everyone around you questions what you are doing…

Don’t wait to fix your financial processes.

Increase your resiliency and make your business disaster-proof.

What if you could have consistent, reliable and growing profits every month and every year?

Mike Michalowicz created the Profit First system to eradicate his own financial struggles, and over 175,000 companies have implemented the system. The method is simple.

Sales - Profit = Expenses

Every time you get a deposit from sales, take a predetermined percentage of that money as profit. Of course there are a few more steps than just that. But even with the simple first step, of taking your profit first, you will become permanently profitable.

Profit First works with your existing habits. By first allocating money to different accounts, and then removing the temptation to “borrow” from yourself, your business will become fiscally strong and you will benefit from regular profit distributions.


In the first 20 minutes of working on a strategy, in one of the modules of the Path To Increased Profitability Program, we spotted $15,000 in profits leaking from our business. We not only got a huge ROI on our investment into the program so quickly but are on our way to plugging more leaks and expanding our profit opportunities. Can’t wait to see what’s next


Business Owner in Texas

Profit is not an event. Profit is a habit.

The Profit First Method shows you exactly how to do it.

As a Profit First Certified Master, I’ll guide you through that process and help tackle many common problems that business owners face, including:


  • Owners paying themselves properly while still making a profit
  • Putting away enough for income tax
  • Paying down and eliminating debt (and plan so you can avoid future credit card debt)
  • Giving you control and clarity about what expenses you can commit to in the future (new employees, big asset purchases)
  • Remove any unnecessary expenses (forgotten, recurring SaaS subscriptions anyone?)
  • Improving your sales margins (i.e. Get paid a fair amount for your effort!)
Profit First Certified Master

It’s time to PLUG those PROFIT LEAKS, create CONSISTENT CASH FLOW, eradicate DEBT and grow the profitable service business you’ve been dreaming of in our…



Powered By The Profit First Method

This 6 Session, intense and hands-on program will take you from economic uncertainty to profitability as we implement the following exercises and strategies together.


Recoup $10-$50k Immediately!

After reviewing your tools, subscriptions and other payments you’ll discover multiple leaky expenses that you can immediately recoup. Recurring profits you can add to your business all year round.


Create Consistent Cash Flow

You will get an instant view of your TRUE cash flow status and get a baseline of where you are now and where you want to be.  This is crucial for planning, projecting and course correcting with less stress. 


Learn How To Pay Yourself First!

We’ll set up your Profit First bank accounts, so that you always have money set aside for taxes, capital expenditures, operating costs and profits. This method will ensure you pay yourself first AND get lump sum Quarterly Profit Distributions.


Save $2-$8k In 12 Months

Reveal what you TRULY owe, how much you are leaking in interest rates, your monthly expenditures and create a plan to abolish debt faster.  It creates a compounding effect on your profits each year. Less debt = less interest payments + higher cash flow + more profits. 


Discover $5-$50k In Profit Leaks

Discover the TRUE cost of your employees so that you can price for profits.  You’ll improve job costing but also work less to make more.  *A Larger team will result in bigger savings


Learn How To Make Profitable Decisions

Imagine understanding your statements, so that you can ensure consistent cash flow, price jobs effectively, market more effectively and increase profits exponentially year over year.


Yes, you can fast track this program and implement all the strategies in 6 weeks BUT you do get lifetime access to the trainings and worksheets so that if you need more time, you can go your own pace – no stress!

PS – You never have to share your numbers or reports with others. Your information is always confidential. 

I got a huge value from the program. It was worth every penny. After doing the Labor Burden Calculator it was shocking to see how much my employees truly cost. It feels so good now knowing HOW I can be more profitable.


Business Owner in Wisconsin

What’s Included To Achieve Certain Results?

Unlike most financial programs we implement tangible ACTION STEPS to see RESULTS fast!

Complete with guided training videos and implementation calls you’ll understand your numbers, expand your cashflow, lower expenses and increase profits almost immediately.

After the program you’ll be equipped to make more profitable decisions in your Service Business.


This program includes: 

  • Lifetime access to 6 trainings, strategies and worksheets so you can go your own pace
  • Lifetime access to resources such as a Tool Audit, Cashflow Snapshot Tool, Debt Awareness Worksheet, Labor Burden Calculator
  • Comprehensive Profit First Assessment ($2500 value) 
  • 1 on 1 coaching session with Diane to review your assessment ($597 value)
  • Access to LIVE Weekly 90 Minute Implementation Calls with Diane
  • Email support between sessions
  • Profit Tracking Call – After the program you’ll have a 1:1 session with Diane to review your Profit Tracker and opportunities for maximizing profits ($797 value)

Not only is it a value of over $5,000, but the average student that completes the program has gained a MINIMUM of 3x ROI (return on their investment). 

It’s like getting the program for FREE! 

Pay In Full


2 Pay Option

2 X $1600

in Profits Gained By Past Graduates!

Is This A Fit For You Right Now?

  • You have been in a service or trades business for 3-5 years and are generating a minimum of $500,000 in annual revenue.
  • You are able to consistently commit 90 minutes each week to class time
  • You are an action taker who is looking for solutions and a “no excuses” attitude
  • You are willing to follow a plan and trust in the process
  • You are coachable, open to change and new ideas – trust us they work!
  • You are willing to make mindset shifts (change starts with you) including the shift from technician to CEO and are willing to make tough decisions
  • You are ready to leave your ego at the door and adopt a posture of learning…we are all in this together!

If this sounds like you and you are ready to soar to higher profits…

 It opened my eyes on why we were struggling certain times of year to meet revenue goals. We needed to factor in and calculate the TRUE cost of our employees. Now we can price effectively and it helps keep control over costs and profits. Instead of guessing, we now know what to price jobs at.


Business Owner in Wisconsin

One of the things that really surprised me was the ‘yellow tux idea’. Just by implementing ONE of the strategies, will potentially produce potentially an extra revenue boost of 30,000 a year – that’s pretty powerful!

Arthur S.

Business Owner in Washington

I found out that I had been paying $800/month for worker’s comp. but when I went back and looked at the estimate they gave me I was only supposed to be paying $5,000/year. ($4,600 difference). I wouldn’t have seen it if we wouldn’t have used the Tool Audit.

Michael O.

Business Owner in Texas

Before I joined this program I felt like we were spinning our wheels in a lot of aspects of our business and never getting ahead.

I’ve learned a lot from the group. I really feel like Diane is there for us on so many levels. It has helped guide me to where to start looking, what to start doing. It’s also made me more aware of our personal finances, discuss decisions we’ve never talked about before, and pivot decisions that will bring in way more revenue.

Lisa B.

Business Owner in Florida

The concept of taking your profit up front as we get paid for jobs is a game changer. This concept alone is worth the price of the class! I had never thought about this before and had always wondered why there never seemed to be enough profit left over.


Pinnacle Exteriors in PA

It’s not how much money you MAKE, it’s how much money you KEEP!

Remember, economic and social crises don’t cause money issues in your business…

they REVEAL your financial liabilities

Joe is our typical client…

He owns a growing HVAC company and he is doing a good amount of new business. His sales are up but his expenses are also growing. He is beginning to feel pressure from the competition who are underbidding him on jobs and he feels like all he is doing is reacting to whatever is coming his way.

Between recruiting, hiring, training, and finding the right people for the sales and upselling part of the job, he doesn’t have time to formulate a workable financial strategy. He is trying to be a technician AND a CEO and most days he feels like he is dropping the ball…

Joe wants to understand his options…


Should he lower his prices to become more competitive?

What can he do to stand out?

Is his marketing giving him the ROI he is looking for?

Why are his operating expenses so high and where can he afford to make cuts?

Joe knows he needs a better grasp on his financials but is worried about what he might find. He realizes he is in over his head but asking for help may expose everything he is not doing right. He worries about his responsibilities to his family and his team and wonders how much work it is going to take to get the right processes in place so that he can make informed decisions.

When you are a technician turned CEO it can sometimes feel like you are the only one experiencing these issues…but you are not…

You learned to be a technician, not an accountant, so the idea that financial processes should come naturally is a myth!

This is a skill that needs to be learned, not a natural instinct that everyone is born with…

And the good news is…you don’t need to become an accountant…we offer a simple process that you can easily learn… and our support system will guide you step by step.

We help you create momentum by taking action steps and tackling small boulders. This boosts confidence and feelings of empowerment so that other steps can be easily taken.

Practically speaking…you gain new skills, understand the metrics for making good financial decisions and learn how to increase the value of what you offer…so that you can INCREASE your prices and still beat out your competitors.

How our Profit Implementer Program helps people like Joe…

Frequently Asked Questions

Am I required to disclose my true financial situation or numbers?

No, you won’t be disclosing your actual numbers to the group, only the concepts, progress, goals, insights, and feedback. The thing to remember is…you are not alone and all the people in the group are in the same or similar situation that you are.

I am not sure I like the idea of virtual classes. How do I know that I won’t be in a virtual class with someone who may be my competitor?

Virtual classes are becoming the norm rather than the exception and most people find they prefer them because there is no travel time or expense. Diane creates a comfortable group learning environment where you quickly forget that you are interacting with people from all over the US. This is another benefit because you will not encounter a situation where your competitor is in the same class as you. We watch addresses carefully to make sure that doesn’t happen

How do I know this program will work for me?

If you are concerned about your profits, the future, and want to spend less on expenses or taxes and put more money in your pocket – then I guarantee that you will benefit from this program like so many others have. 

I'm not sure I have enough time to do this right now

You can’t build a successful business on a shaky financial foundation. If you are ‘so busy’ you can’t afford NOT to take the time to learn these strategies now. Think about the fact that in 6 weeks, you will have all the lessons, tools, steps, processes and guidance you need to change the trajectory of your business and have the necessary tools to face economic challenges head on.

Still have questions and wonder how this program can create cashflow and boost profits?

Book your Profit Planning Session Today – We’ll not only share a few changes you can implement right away, but we’ll share the results we’ve gotten from this program.