If you are tired of seeing your profits
disappear, it’s time to flip the script!

When you started your company you likely pictured so many possibilities.

You know your trade(s), but like most home service business owners, weren’t prepared for the business side of things – marketing, administration, managing a team, accounting, finances, taxes. It’s a LOT!

You also may not have anticipated economic downturns. You just knew you were good at your trade, the demand was there and you could make a great living and support your family doing it. And you can!

When it comes to your profits, what you don’t know can cost you [everything]…and when you don’t have a clear and consistent financial picture of your business, you are running blind.

  • You may be burning cash on marketing that is missing the bullseye and leaving you empty handed…
  • Your system of bookkeeping may be complicated, outdated, or unable to provide you the analysis you need to make in-the-moment risk vs benefit decisions…
  • You make emotional based decisions instead of fact-based decisions on everything from new hires, employee wages, vender relations, and your favorite shiny-new-objects…
  • Your stress goes up as your profits go down and you spend more time putting out fires than you do on growing your business…
  • You end up paying too much in taxes so your hard-earned money goes to the government instead of to your family’s future…
  • You feel like you are all alone in making decisions that you don’t feel qualified to make while everyone around you questions what you are doing…

Book Your Profit Impact Call

I’ll Find You $50,000 in Profits in 30 minutes With a Live Profit Accelerator Simulator

What if you could have consistent, reliable and growing profits every month and every year?

Mike Michalowicz created the Profit First system to eradicate his own financial struggles, and over 175,000 companies have implemented the system. The method is simple.

Sales - Profit = Expenses

Every time you get a deposit from sales, take a predetermined percentage of that money as profit. Of course there are a few more steps than just that. But even with the simple first step, of taking your profit first, you will become permanently profitable.

Profit First works with your existing habits. By first allocating money to different accounts, and then removing the temptation to “borrow” from yourself, your business will become fiscally strong and you will benefit from regular profit distributions.


In the first 20 minutes of working on a strategy, in one of the modules of the Path To Increased Profitability Program, we spotted $15,000 in profits leaking from our business. We not only got a huge ROI on our investment into the program so quickly but are on our way to plugging more leaks and expanding our profit opportunities. Can’t wait to see what’s next


Business Owner in Texas

Profit is not an event. Profit is a habit.

The Profit First Method shows you exactly how to do it.

As a Profit First Certified Master, I’ll guide you through that process and help tackle many common problems that business owners face, including:


  • Owners paying themselves properly while still making a profit
  • Putting away enough for income tax
  • Paying down and eliminating debt (and plan so you can avoid future credit card debt)
  • Giving you control and clarity about what expenses you can commit to in the future (new employees, big asset purchases)
  • Remove any unnecessary expenses (forgotten, recurring SaaS subscriptions anyone?)
  • Improving your sales margins (i.e. Get paid a fair amount for your effort!)
Profit First Certified Master

It’s time to PLUG those PROFIT LEAKS, create CONSISTENT CASH FLOW, eradicate DEBT, and grow the profitable home service business you’ve been dreaming of.



No matter how big or how small, there are strategies to boost your profits, save on taxes and grow your business so you can still have time for what’s important in your life.

But it’s not a cookie cutter solution with one quick fix. The strategies that a $1M dollar business uses (that has 3-5 employees) is much different than one that is doing $10M with over 20 employees. Choose which program fits your business best. Either way, you’ll multiply your investment and skyrocket your profits this year and for years to come.

Profit Implementor

This is for you if:

• 3-5 years in business

• Minimum of 1 employee

• Minimum of $500k annual revenue

  • What's Included:

    • Group Calls - Weekly live, 60 minute call with Diane

    Self study trainings
    (6-8 weeks)

    Profit First Assessment
    (Value $2500) 

    • Learn & implement Profit First principles

  • Areas of Focus

    Understand your numbers to make profitable decisions

    Lower debt with our Debt Awareness Exercise

    Understand your true cost of labor with our Labor Burden Calculator

    Cut expenses using our Tool Audit (instantly cut 5-10k)

    Increase cash flow using our assessment

Profit Amplifier

This is for you if:

• More than 5 employees or contractors

• Minimum of $1M annual revenue

• Perfect for those looking to grow

  • What's Included:

    • Group Calls -Weekly live 60 minute training & mastermind

    Monthly Private 60 Minute 1:1 Coaching Call With Diane

    • Profit First Assessment
    (Value $2500)

    • Set up and expand on Profit First principles

    • Customized Plan to implement the assessment, focusing on the biggest ROI up front

    • Cash flow & profit margin coaching 

    •  Customized Tax Plan
    (Value $4-8k)

  • Areas of Focus

    Cutting Costs, Market Positioning, Compelling Offers,
    Increase Prices, Upsell & Cross Sell, Bundling,
    Downsells, Increase Products & Services, Drip Campaigns,
    Alliances & Joint Ventures, Lead Generation,
    Digital Marketing

Clients are averaging an 8-10x return on investment

Profit Transformer

This is for you if:


• More than 10 employees or contractors

• Minimum of $5M annual revenue

• Perfect for those looking to scale or exit the business

  • What's Included:

    • Access To Profit Amplifier weekly group 60 minute call

    • Weekly Private 60 Minute 1:1 Coaching Call with Diane

    • Profit First Assessment
    (Value $2500)

    • Set up and expand on Profit First principles

    • Business Health Assessment in 12 Vital Areas
    (Value $3500)

    • Customized plan to implement the assessment, focusing on the biggest ROI up front

    • Cash flow & profit margin coaching

    • Customized Tax Plan
    (Value $4-40k)

    • Create systems to scale & grow

    • Create an exit strategy

  • Areas of Focus

    Cutting Costs, Market Positioning, Compelling Offers,
    Increase Prices, Upsell & Cross Sell, Bundling,
    Downsells, Increase Products & Services, Drip Campaigns,
    Alliances & Joint Ventures, Lead Generation,
    Digital Marketing, 25+ Other Business Transforming Topics

Clients are averaging an 8-10x return on investment

in Profits Gained By Past Graduates!

 It opened my eyes on why we were struggling certain times of year to meet revenue goals. We needed to factor in and calculate the TRUE cost of our employees. Now we can price effectively and it helps keep control over costs and profits. Instead of guessing, we now know what to price jobs at.


Business Owner in Wisconsin

One of the things that really surprised me was the ‘yellow tux idea’. Just by implementing ONE of the strategies, will potentially produce potentially an extra revenue boost of 30,000 a year – that’s pretty powerful!

Arthur S.

Business Owner in Washington

I found out that I had been paying $800/month for worker’s comp. but when I went back and looked at the estimate they gave me I was only supposed to be paying $5,000/year. ($4,600 difference). I wouldn’t have seen it if we wouldn’t have used the Tool Audit.

Michael O.

Business Owner in Texas

Before I joined this program I felt like we were spinning our wheels in a lot of aspects of our business and never getting ahead.

I’ve learned a lot from the group. I really feel like Diane is there for us on so many levels. It has helped guide me to where to start looking, what to start doing. It’s also made me more aware of our personal finances, discuss decisions we’ve never talked about before, and pivot decisions that will bring in way more revenue.

Lisa B.

Business Owner in Florida

The concept of taking your profit up front as we get paid for jobs is a game changer. This concept alone is worth the price of the class! I had never thought about this before and had always wondered why there never seemed to be enough profit left over.


Pinnacle Exteriors in PA

It’s not how much money you MAKE, it’s how much money you KEEP!

Remember, economic and social crises don’t cause money issues in your business…

they REVEAL your financial liabilities

Joe is our typical client…

He owns a growing HVAC company and he is doing a good amount of new business. His sales are up but his expenses are also growing. He is beginning to feel pressure from the competition who are underbidding him on jobs and he feels like all he is doing is reacting to whatever is coming his way.

Between recruiting, hiring, training, and finding the right people for the sales and upselling part of the job, he doesn’t have time to formulate a workable financial strategy. He is trying to be a technician AND a CEO and most days he feels like he is dropping the ball…

Joe wants to understand his options…


Should he lower his prices to become more competitive?

What can he do to stand out?

Is his marketing giving him the ROI he is looking for?

Why are his operating expenses so high and where can he afford to make cuts?

Joe knows he needs a better grasp on his financials but is worried about what he might find. He realizes he is in over his head but asking for help may expose everything he is not doing right. He worries about his responsibilities to his family and his team and wonders how much work it is going to take to get the right processes in place so that he can make informed decisions.

When you are a technician turned CEO it can sometimes feel like you are the only one experiencing these issues…but you are not…

You learned to be a technician, not an accountant, so the idea that financial processes should come naturally is a myth!

This is a skill that needs to be learned, not a natural instinct that everyone is born with…

And the good news is…you don’t need to become an accountant…we offer a simple process that you can easily learn… and our support system will guide you step by step.

We help you create momentum by taking action steps and tackling small boulders. This boosts confidence and feelings of empowerment so that other steps can be easily taken.

Practically speaking…you gain new skills, understand the metrics for making good financial decisions and learn how to increase the value of what you offer…so that you can INCREASE your prices and still beat out your competitors.

Book Your Profit Impact Call

I’ll Find You $50,000 in Profits in 30 minutes With a Live Profit Accelerator Simulator

Frequently Asked Questions

Am I required to disclose my true financial situation or numbers?

No, you won’t be disclosing your actual numbers in the group meetings, only the concepts, progress, goals, insights, and feedback. The thing to remember is…you are not alone and all the people in the group are in the same or similar situation that you are.  

I am not sure I like the idea of virtual classes. How do I know that I won’t be in a virtual class with someone who may be my competitor?

Virtual classes are becoming the norm rather than the exception and most people find they prefer them because there is no travel time or expense. Diane creates a comfortable group learning environment where you quickly forget that you are interacting with people from all over the US. This is another benefit because you will not encounter a situation where your competitor is in the same class as you. We watch addresses carefully to make sure that doesn’t happen

How do I know this program will work for me?

If you are concerned about your profits, the future, and want to spend less on expenses or taxes and put more money in your pocket – then I guarantee that you will benefit from this program like so many others have. Small incremental changes in multiple areas of your business will compound to create massive income.  Most clients are experiencing an 8-10x ROI on their investment. 

I'm not sure I have enough time to do this right now

You can’t build a successful business on a shaky financial foundation. If you are ‘so busy’ you can’t afford NOT to take the time to learn these strategies now. This is prime CEO time to work ON your business not just ‘in’ it. Let’s make profitability a priority this year!

I got a huge value from the program. It was worth every penny. After doing the Labor Burden Calculator it was shocking to see how much my employees truly cost. It feels so good now knowing HOW I can be more profitable.


Business Owner in Wisconsin

Still have questions and wonder how this program can create cashflow and boost profits?

Book your Profit Impact Call Today Where I’ll Find You $50,000 in Profits in 30 minutes With a Live Profit Accelerator Simulator

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