Golf Course Owners Go for the Green

Golf courses may be some of the most beautiful manmade environments on earth. Millions of Americans actually hate the game itself, but tolerate topping their drives, shanking their wedges, and losing $2 Nassau bets by missing three-foot putts just because they get to...

The Lifetime Spend of a Client

Diane Gardner guest starred on the amazing podcast, The Smart Franchise Marketing with Caroline Balinska. Click Here To Listen In this episode Diane covers topics including customer experience, the lifetime spend of a client and niching your business. Diane’s...

The Rich Are Different

Back in the Gilded Age, an ambitious social climber and noted toady named Ward McAllister coined the phrase “the Four Hundred,” named for the number of people that Manhattan heiress Caroline Astor could fit in her Fifth Avenue ballroom. In 1982, Forbes...

Cast Your Ballot

The 2016 presidential election is almost here. Are you excited yet? (Some cynics would say the campaign actually started as long ago as November 7, 2012 — the day after the last election!) In just a few weeks, voters in Iowa and New Hampshire will gather to cast the...

Smile!

“Bar Rafaeli” sounds like a happening watering hole in a trendy part of Brooklyn — the kind of place where bearded hipsters rocking flannel shirts and man-buns tip back craft beers and artisanal cocktails with their tattooed girlfriends. But Bar Rafaeli is...