How to Use a Downsell to Keep Customers and Build Profit

Hearing a customer say no can feel like someone pulled the plug on your day. I remember a landscaper I worked with who kept losing jobs because his main offer scared people off before they really knew his quality. Once he learned how to offer a simple downsell, those...

How Profit First Saved Them After $56K in Surprise tax bills

You never forget the moment massive tax bills hit. For Shaun and Erin Leary, it was a $56,000 shock that nearly wiped out their business, and their peace of mind. Like so many home service owners, they were doing the work, bringing in sales, and still running out of...