Company core values are the guiding philosophy that defines how you will serve those around you. They define what is important to you and they are at the center of who you are (your moral compass). When what you do and what you value are in sync, your life is integrated and the direction and purpose of your life are easy to articulate and pursue.
Sometimes it is challenging to live up to those values. How does a company uphold its value with actions that keep promises to employees and customers? It begins by communicating company core values in ways that everyone understands and can get behind.
“Values are like fingerprints. Nobody is the same, but you leave ‘em all over everything you do.” Elvis Presley
Here’s a partial list of values that companies often consider important.
- Integrity. Acting with strong ethics is a priority for everyone representing the organization as well as the company’s behavior as a whole.
- Honesty. It’s not just the best policy. It’s a core business practice to act in a transparent, trustworthy manner that earns the respect of colleagues, customers, and the public.
- Fairness. Treating everyone with the common decency we all deserve and expect.
- Accountability. Accepting responsibility for your actions (and inactions) is the ultimate way to build trust internally and externally.
- Promise to Customers. Creating a great customer experience begins with staying true to the words we speak and the bonds we make.
- Diversity and Inclusion. Organizations succeed by bringing different lived experiences and a range of backgrounds into a shared environment where everyone has equal opportunity.
- Learning. No one has all the answers. A culture of humility and continuous learning is a bedrock principle of successful companies.
- Teamwork. When people work together, they can create something greater than themselves as individuals.
- Passion. Having joy not just for the work itself but also for the people around us, so that everyone can be bold, innovative, and creative.
- Quality. Companies are judged by the craftsmanship of their products and services, so the highest standards must be maintained.
- Boldness. Willingness to take risks may be displayed as confidence or courage.
- Courage. The ability to do something that is frightening or uncomfortable. Some companies are willing to operate outside their comfort zones.
- Determination. It is best described as firmness of purpose or resolution. This can be a great trait for a company to have.
- Honor. A company that adheres to what is right or has great esteem.
- Appreciation. Recognition of good qualities of someone or something can be a great core value to embrace in your company. This quality fosters deeper customer and employee relationships.
Company core values must be discussed with your team and included in your marketing message. The more places employees see or hear the company values, the quicker they will embrace these values.
As the employees embrace the company’s core values, then the information will flow down to your customers. Today’s customers expect the company to live out its core values in its daily business operations.