Bundles bring better business. Say that five times fast.
In home services, it’s easy to fall into the trap of chasing more sales by lowering prices in a race to the bottom—but that can drain your profits fast. There’s a way around it though. Bundling deals for your customers adds value, builds loyalty, and protects your bottom line. I’ve seen contractors transform their average ticket price just by packaging the right services together.
Think of it like the home service version of a Happy Meal—ordinary items that, together, feel special and worth more. Done right, bundling can make your offers irresistible, help you stand out from the competition, and give customers more reasons to say yes.
What Bundling Deals Really Mean for Your Business
Bundling deals is more than a marketing trick—it’s a way to position your business as the obvious choice. By combining complementary services or products into one package, you create a higher perceived value while making the buying decision easier for your customer. Instead of focusing on lowering your price, you’re focusing on giving them more of what they already want, in a way that feels like a better deal.
Why Bundling Works Better Than Discounts
When you cut your price, you train your customers to wait for the next discount. Bundling deals shifts the conversation away from “cheaper” and toward “better.” People will pay more for convenience, added perks, or an experience they can’t get somewhere else. That means you’re raising your average sale while giving customers more value.
Finding the Right Items to Bundle
The easiest way to start bundling deals is to look at what customers already buy together. If you’re an HVAC company, maybe customers often get a filter change and a tune-up at the same time. Combine those with a safety inspection and you’ve got a three-part package that’s easy to sell.
The Power of Three in Your Bundles
There’s something appealing about groups of three—it feels complete without being overwhelming. A lawn care company might package mowing, edging, and fertilizing. A remodeler could offer design consultation, materials selection, and a cleanup package. This approach makes bundling deals feel balanced and well thought out.
Adding Value Without Adding Much Cost
Not every bundle benefit needs to cost you a lot. Small extras—like priority scheduling, a branded tool, or a reminder service—can make your offer more appealing without cutting into your margins. Bundling deals that include these kinds of perks can help make you stand out without adding much cost for you to deliver.
Working With Other Businesses to Bundle More
Partnership bundles can help you tap into new markets. Imagine a roofing company partnering with a gutter cleaning service, or a home cleaning business teaming up with a window washer. Joint bundling deals lets you share customers, marketing, and costs while offering something new and useful.
Making Bundling Part of Your Sales Strategy
Once you’ve created your bundling deals, make sure they’re part of your regular sales process. Train your team to offer them, highlight them in your marketing, and track how they perform. This way, bundling becomes a consistent profit booster rather than a one-off experiment.
You can book a profit impact call with me where I can save you a minimum of 50K as we go over 12 main areas of your business!
