You feel like all the customers are going to your competitors. You could pour more money into ads…or you could do something much simpler. Writing a book is one of the easiest ways to strengthen your marketing position and stand out in a crowded market. A book builds trust before a customer even calls, showing them you’re the expert who knows your stuff. In this episode, I’m joined by author and marketing strategist Cathy Minz to share how home service owners CAN use a book to boost credibility, attract loyal customers, and keep Sneaky Leaky from wasting money on ad space that never delivers.
What You’ll Learn…
- Why writing a book instantly strengthens your marketing position
- How a simple book can outwork expensive ad campaigns
- The mistake that quietly weakens your marketing position without you realizing it
- How to turn your real-world experience into a credibility magnet
- Why a book sells your expertise long after the first print run
- How better storytelling supports your marketing position and brand authority
- The hidden profit leak that happens when you blend in with the crowd
Key Moments…
[1:10] Why Home Service Businesses Struggle to Stand Out
[3:25] How Writing a Book Builds Authority and Trust
[6:40] Real Examples of Books Strengthening a Marketing Position
[9:15] Why Your Book Works Harder Than Your Ads
[12:05] Using Your Book to Start Conversations and Gain Referrals
[15:50] How Long a Book Keeps Working for You
[18:20] Simple First Steps to Strengthen Your Marketing Position Today
Why Home Service Businesses Struggle To Stand Out
Every plumber, roofer, and electrician is fighting for the same ad space. When everyone looks the same online, customers default to the cheapest price, and that’s where Sneaky Leaky starts stealing profits. Cathy and I talk about how a clear marketing position instantly separates you from the crowd. When customers see you as an authority instead of “just another option,” they stop shopping on price. A strong marketing position is what helps you win the job before you even show up for the estimate.
How Writing A Book Builds Authority And Trust
A book might not sound like a typical marketing tool, but it’s one of the most effective ways to earn trust. It shows customers that you’ve seen and solved their problems before, and that you care enough to share real solutions. Cathy explains how a well-written book adds credibility to your marketing position, helping customers see you as the professional they can rely on. You don’t have to be a best-selling author, you just have to be willing to share what you know. That’s what builds confidence and keeps you top of mind long after the first job is done.
Real Stories Of Books Strengthening A Marketing Position
Cathy shares examples of home service owners who used their books to attract better-quality customers, get invited on podcasts, and even land local news coverage. One small plumbing company added “author” to their website and saw an immediate jump in leads because homeowners trusted their expertise. That’s the power of a strong marketing position backed by a tangible piece of authority. The book becomes a calling card that sets you apart from every competitor with just another ad. Over time, it turns your reputation into your best marketing tool.
Why Your Book Works Harder Than Your Ads
Your ads disappear the moment you stop paying for them, but your book keeps selling for years. I have heard from readers five and even seven years later who finally needed my help, and that’s marketing money well spent. When you invest in a book, you’re building a long-term marketing position, not a short-term campaign. Sneaky Leaky loves to waste your ad dollars on clicks that never convert, but a book builds trust that compounds over time. It’s a one-time effort that keeps paying off long after the ink dries.
Using Your Book To Build Referrals And Relationships
A book opens doors that ads can’t. It gives you something memorable to hand out after a job, at community events, or when you’re giving quotes. When customers can hold your expertise in their hands, your marketing position gets stronger and more personal. They’re far more likely to remember you and to recommend you to friends and neighbors. That kind of word-of-mouth marketing stretches every dollar way further than internet visibility.
The Long Life Of A Strong Marketing Position
The beauty of a book is how long it keeps working. It might sit on a customer’s shelf for years before resurfacing when they finally need your service. That’s staying power you can’t buy with ads. Every copy of your book strengthens your marketing position with each person who reads, references, or shares it. It’s the kind of credibility that keeps your business relevant long after the latest marketing trend fades away.
Simple First Steps To Strengthen Your Marketing Position
You don’t need to be a writer to get started, just someone who knows your craft. Begin by listing the questions customers ask you most often. Each answer can become a short chapter filled with useful, plainspoken advice. Cathy and I share easy ways to organize your ideas and get help from professionals who can handle the writing if you prefer. With a little time and effort, your book will strengthen your marketing position, open doors to new opportunities, and keep Sneaky Leaky out of your marketing budget.
About Cathy
Cathy Minz is the founder of Elowyn Press, a done-for-you newsletter and content service built specifically for home service businesses. She helps contractors and service pros stay top-of-mind, build loyalty, and drive repeat business with smart, story-driven emails that don’t feel like marketing. With a background in copywriting, publishing, and strategic communication, Cathy blends clarity, creativity, and results—so her clients can grow without having to hustle for every new lead.
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Diane’s Resources:
Profit Impact Call: https://taxcoach4you.com/profitimpactcall
Profit First Method: https://taxcoach4you.com/profit-first
15 Profit Leaks eBook: https://profitcoach4you.com/profitleaks
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