Your next steady customer flow might be sitting inside another business’s customer list. Owners often chase new leads while Sneaky Leaky slips in and drains the budget through constant marketing costs. Years ago I watched a remodeler and a plumber work together in my...
Every home service business owner wants a better strategy for marketing that helps them get real calls instead of empty clicks. Chris Lonergan joins me to talk about marketing strategies like why the top three spots on Google Maps matter more than most people realize,...
Hearing a customer say no can feel like someone pulled the plug on your day. I remember a landscaper I worked with who kept losing jobs because his main offer scared people off before they really knew his quality. Once he learned how to offer a simple downsell, those...
Running a home service business gets expensive when customers remember every competitor but forget you. You can serve them for years, only to lose the big job because someone else communicated with them more often. In our conversation, Jason Kerby shared how he...
You can’t increase your sales volume if your customers don’t understand the real value of what you do. Too many home service businesses focus all their selling on price, durability, or parts. Sneaky Leaky loves that because it drains profits faster than a leaky...
You feel like all the customers are going to your competitors. You could pour more money into ads…or you could do something much simpler. Writing a book is one of the easiest ways to strengthen your marketing position and stand out in a crowded market. A book builds...
