You feel like all the customers are going to your competitors. You could pour more money into ads…or you could do something much simpler. Writing a book is one of the easiest ways to strengthen your marketing position and stand out in a crowded market. A book builds...
You work too hard to let your customers forget you. Every time a past customer calls someone else, Sneaky Leaky wins. That’s trust (and potential money) you already earned slipping away. Turning each job into a lifetime customer is one of the simplest ways to grow...
Profit isn’t built on home runs—it’s built on singles. For local service businesses, it’s not about flashy ads or viral videos; it’s about showing up where your neighbors are looking and keeping your name top of mind. Every time you skip consistency, Sneaky Leaky...
Networking doesn’t have to feel like a root canal. For introverts especially, the thought of walking into a crowded room can be downright paralyzing. I know, because I’ve been that wallflower. The truth is, networking is often where doors open—new referrals, stronger...
Bundles bring better business. Say that five times fast. In home services, it’s easy to fall into the trap of chasing more sales by lowering prices in a race to the bottom—but that can drain your profits fast. There’s a way around it though. Bundling deals for...
What was the name of that waitress that did such a great job the last time you went out to eat? Oh wait…. You don’t remember? It’s the same with your customers. In the home service world, good work gets you in the door—but staying in touch is what keeps you there....
