Social media posting feels like one more thing on your plate, and honestly, it’s an easy one to push to the side. That is, until you realize it is quietly costing you real jobs when homeowners check you out on social media and your page looks inactive. In this...
Busy phones do not always mean a growing business. Many home service owners are working harder than ever and still watching customers shop around or disappear after one estimate. The real question underneath all that effort is, how do you increase market share without...
You can change the direction of your business with a few simple daily steps. I have 12 strategies to increase profit to share as a parting 12 days of Christmas gift for you. Your business numbers tell a story, and these strategies help you understand that story so you...
Your next steady customer flow might be sitting inside another business’s customer list. Owners often chase new leads while Sneaky Leaky slips in and drains the budget through constant marketing costs. Years ago I watched a remodeler and a plumber work together in my...
Every home service business owner wants a better strategy for marketing that helps them get real calls instead of empty clicks. Chris Lonergan joins me to talk about marketing strategies like why the top three spots on Google Maps matter more than most people realize,...
Hearing a customer say no can feel like someone pulled the plug on your day. I remember a landscaper I worked with who kept losing jobs because his main offer scared people off before they really knew his quality. Once he learned how to offer a simple downsell, those...
