You started your business with a big idea. And maybe you even got success fairly quickly, but continually growing and scaling can be overwhelming and bring with it a number of challenges. Between serving customers, trying to keep up, rising expenses and marketing, new challenges and honestly, trying to keep up with the daily grind. How do you grow when you still feel like you are in the trenches? In fact, 80% of businesses fail in the first year!
This is how Mike Michalowicz (author of the Pumpkin Plan and Profit First) felt when he ran his business. Let me know if these issues resonate…
What is the Pumpkin Plan?
A Simple Strategy To Grow A Remarkable Business In Any Field
Who would have ever thought, that the key to explosive entrepreneurial success was held by pumpkin farmers?
Just as almost every pumpkin farmer grows ordinary Halloween carving pumpkins, most entrepreneurs grow ordinary, unremarkable businesses. Yet by tweaking their approach in small ways, farmers can grow giant, prize-winning pumpkins that get all the attention and press coverage.
In The Pumpkin Plan, Mike Michalowicz, reveals how applying the same few simple methods farmers use to grow colossal prize-winning pumpkins can lead entrepreneurs to grow colossally successful businesses.
The Pumpkin Plan is a data-driven system that you can use to discover your ideal customers and what they want. And by “your ideal customers” we mean more than the ones who will get you the most revenue with the least work.
Why Pumpkins & How Does It Apply To Your Business?
After reading an article about a local farmer who had dedicated his life to growing giant pumpkins, Michalowicz realized the same process could apply to growing a business. He tested the Pumpkin Plan on his own company and transformed it into a remarkable, multimillion-dollar industry leader. First, he did it for himself. Then for others. And now you. So, what is the Pumpkin Plan?
- Plant the right seeds: Don’t waste time doing a bunch of different things just to please your customers. Instead, identify the thing you do better than anyone else and focus all of your attention, money, and time on figuring out how to grow your company doing it.
- Weed out the losers: In a pumpkin patch small, rotten pumpkins stunt the growth of the robust, healthy ones. The same is true of customers. Figure out which customers add the most value and provide the best opportunities for sustained growth. Then ditch the worst of the worst.
- Nurture the winners: Once you figure out who your best customers are, blow their minds with care. Discover their unfulfilled needs, innovate to make their wishes come true, and overdeliver on every single promise.
Sounds pretty simple, but there is a trick to it! As a Pumpkin Plan Growth Strategist we are fully trained and licensed to guide you to extraordinary, scalable growth for your small business.
Using the Pumpkin Plan Action Guide, Pumpkin Plan Growth Strategists have helped thousands of small business owners bring their business visions to life.
PUMPKIN PLAN PROGRAM COMING SOON! While you wait, check out our Profit Planning Programs so you can get started in the right direction by injecting more profits into your service business!