Many home service business owners, like plumbers, electricians, and HVAC technicians, are unaware of the power of publicity to grow their businesses. They’re so busy taking care of customers and putting out fires that they don’t spend time building their credibility and authority in the community. Discover how leveraging publicity through podcasts, awards, etc can help you stand out from the competition, attract more of your ideal clients, and ultimately boost your profits. Our guest, publicity expert Nancy Juetten, shares practical tips and strategies that any home service business can use to put their toe in the water and start building more visibility and trust within their service area.
What You’ll Learn…
- How publicity builds credibility and authority that helps you stand out from competitors
- How to create a simple loyalty program that puts customers first and builds trust
- Why regularly updating your bio with new certifications/capabilities is important
- How you can leverage podcasts to reach new audiences and attract them to your business
- The one thing that will help attract the right customers who value quality over price
Key Moments…
[00:52] – How Publicity Builds Credibility and Authority
[04:08] – How to Create a Simple Loyalty Program
[07:13] – New Certifications/Capabilities
[10:12] – How You Can Leverage Podcasts
[24:38] – Attract Customers Who Value Quality Over Price
How Publicity Builds Credibility and Authority
Publicity is a powerful tool for home service businesses to build credibility and authority in their local market but many don’t know how to use it. Some options are being featured as a guest on podcasts, in local media, or through awards and recognition.. This type of publicity helps set them apart from competitors and shows that they are not just a fly-by-night operation, but an established and respected provider in the community. Customers are more likely to choose a home service business that has a strong reputation and can back up their claims of quality and reliability.
How to Create a Simple Loyalty Program
Implementing a simple loyalty program can be a great way for home service businesses to attract new customers and retail prior ones. A program that offers priority service or front-of-the-line access can be a valuable perk for customers, especially during times of high demand or emergency situations. Publicity for a loyalty program can also help the business be seen as a trusted provider that goes the extra mile for its customers. Loyalty programs also create a sense of exclusivity and priority which can foster stronger relationships with their customer base and encourage repeat business.
New Certifications/Capabilities
Keeping customers informed about new certifications, training, or capabilities that a home service business has acquired can be a powerful way to build trust and demonstrate the company’s commitment to excellence. Publicity around these achievements, whether through email newsletters, social media, or other channels, shows customers that the business is dedicated and continuously investing in its team and services to be the best in the community. This can be especially impactful for customers who value quality and expertise, as it reassures them that they are working with a provider that stays up-to-date with industry standards and best practices.
How You Can Leverage Podcasts
Appearing as a guest on relevant podcasts is an excellent way for home service businesses to gain publicity and establish themselves as authorities in their field. By sharing their expertise and insights on these shows, they can reach a wider audience and demonstrate their value to potential customers. This type of exposure gives a lot of credibility because being featured on a respected podcast signals to listeners that the business is a trusted and knowledgeable provider. Leveraging podcasts can be a cost-effective and powerful way for home service businesses to build their brand and attract new customers.
Attract Customers Who Value Quality Over Price
Customers who value quality over price will be looking for businesses that have established credibility, authority, and customer reviews. These customers are more likely to appreciate the expertise, reliability, and personalized service that a reputable provider can offer and to find benefit in a loyalty program. Publicity around the business’s continuing achievements, certifications, and customer-centric approach can help make them the preferred choice for discerning homeowners. Attracting these types of customers can lead to more profitable, long-term relationships and a reputation for excellence in the local community.
About Nancy:
Since 2009, Bye-Bye Boring Bio 2020 Workbook Author and Get Known Get Paid Mentor Nancy Juetten has upgraded bios for speakers, experts, and authors who once struggled to broadcast their brilliance on paper or online.
With her workbook, Broadcast Your Brilliance Boot Camp and Get Known Get Paid Private Mentoring Programs, she created a multiple six figure business that serves clients around the world, while earning loyal fans and followers who value her “all of the help and none of the hype” advice. She says a brilliant bio opens the door to something more … instead of a snore. Make yours memorable now.
Connect with Nancy
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