About Profit First

One of the biggest problems business owners face is not understanding what their numbers are telling them about the health of their business. And it’s no wonder: Financial service providers have historically presented business owners with three different computer-generated reports each month but minimal instruction on how to interpret them or advice on what they need and how to use them.

Even if you do understand your profit and loss, balance sheet, and cash flow statements, these are historical reports.  You are basically trying to move your business forward while gazing in the rearview mirror… not a wise strategy when the road ahead of your business is full of twists and turns.

Another problem with the way providers have traditionally approached financial reporting is that the reports don’t focus on a solution for the number one problem most businesses have: A lack of profitability and effective cash flow management.

Business owners need an easy-to-use system that answers these three questions:

  1. What are your numbers telling you about the health of your business?
  2. How do you use this data to drive your business forward?
  3. How can you intentionally drive profitability in your business while making sure you never run out of cash?

That’s where Profit First comes in.

Business Owners Need

What is Profit First?

Profit First is a behavior-based cash management system that works with your existing habits instead of forcing you to form new ones. It makes saving money more fun than spending it.

Most importantly, when implemented properly Profit First not only guarantees your business’s profitability, it also ensures you are compensated fairly and that you never have to worry about making your tax payments again.

The Profit First concept is documented in the bestselling book Profit First: Transform Your Business From a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz, and the methodology has been implemented by more than 600,000 businesses worldwide.

What Is Profit First?

Although the Profit First methodology is conceptually simple, the devil is in the details.

You could read the book and go it alone, but there’s a lot to be said for working with a partner who knows your goals for your business and will hold you accountable when the going gets tough. Additionally, there are subtle nuances to the Profit First system that, when leveraged, can make Profit First an impactful growth tool for any business of any size.

Not everyone is aware of these nuances… but we are. As Certified Profit First Professionals, we are members of an elite group of accountants, bookkeepers, and business coaches — fewer than 1,000 worldwide — who have mastered the Profit First methodology and can create maximum impact for our clients.

Profit First Certified Professional
  • Your partners in building a profitable business…and as your partners, we aren’t afraid to shoot straight with you to help you make the tough decisions.
  • Uniquely authorized by Ron Saharyan, co-founder of Profit First Professionals, and
    Mike Michalowicz, author of Profit First and co-founder of Profit First Professionals, to implement Profit First in your business.
  • Continually receiving ongoing training to ensure we are doing Profit First correctly in
    your business as well as ours.
  • An active part of a cohort of top-level accountants, bookkeepers, and business coaches we can collaborate with to make your business even more successful.

When you work with us on Profit First, you will build a healthier business in less time than you thought possible.


  • If you’re tired of not understanding your business’s numbers…
  • If you want a forward-looking strategy for growing your business…
  • If you want to intentionally prioritize profit in your business…
Skip to content