Most businesses have mere seconds when a potential customer visits their website to grab their attention and convince them to look at your services seriously. In today’s fast-paced digital world, you want to make those website conversion seconds really count!
Your website is what most potential customers see long before they get near any direct communication with an actual human in your business.
So…. if that website is bland, doesn’t show your value well, or simply doesn’t inspire trust… well that potential customer is moving on to look at your competition.
In my latest Profitable Home Services podcast episode, Jason Ciment from GetVisible.com breaks down exactly how to transform your website from “meh” into magnetic. He shares actionable insights on website conversions, including a little-known IRS tax credit that can help you upgrade your digital presence for pennies on the dollar.
Get ready to transform your website from a digital brochure into a powerful lead-generating machine.
You’ll Learn…
- Why clear messaging helps potential customers understand your services quickly.
- How to create landing pages that specifically address different service verticals.
- How developing a strong brand with consistent, valuable content boosts website conversions.
- Why social proof from testimonials, certifications, and awards builds trust with potential customers.
- Why your website design should be clear, accessible, and visually appealing.
- How website conversions grow from strategic partnerships with complementary businesses.
- How to take advantage of tax credits for website improvements and ADA compliance.
Key Moments…
[00:01] | Introducing Jason Ciment and Digital Marketing Expertise
[05:36] | Website Conversions: Creating Trust and Credibility Online
[12:16] | Leveraging Video and AI for Marketing Content
[17:37] | Low-Cost Press Release Strategies for Visibility
[22:59] | Standing Out on Crowded Social Media Platforms
[24:29] | Lead Nurturing and Conversion Strategies
[30:40] | Utilizing IRS Tax Credits for Website Improvements
Maximizing Your Home Service Business’s Digital Marketing Strategy
As a home service business owner, navigating the digital landscape can feel overwhelming. Jason Ciment from GetVisible.com offers invaluable insights into creating a powerful online presence. Your digital strategy is more than just having a website; it’s about creating a comprehensive approach that attracts and converts potential customers. Website conversions start with understanding the fundamental principles of digital marketing and how they apply specifically to your business.
Website Conversions: Creating Trust and Credibility Online
Building trust online is crucial for your business’s success. Your website needs to clearly communicate what you do, who you serve, and why customers should choose you. Website conversions dramatically improve when you showcase your expertise through certifications, testimonials, and social proof. Consider adding industry awards, client testimonials, and detailed service descriptions that show your unique value proposition. Remember, potential customers want to know you’re not just another service provider, but a trusted expert in your field.
Leveraging Video and AI for Marketing Content
Video content has become an essential marketing tool for all businesses, including home services. With emerging AI technologies, creating compelling video content has become more accessible than ever. Website conversions can grow significantly through strategic video use, including customer testimonials and service explanation videos. Consider using AI-powered tools that can help you create professional-looking content without extensive production costs or time investments.
Low-Cost Press Release Strategies for Visibility
Press releases offer an affordable way to increase your online visibility and credibility. For a modest investment, you can create press releases that get picked up by multiple online platforms, generating valuable backlinks and improving your search engine rankings. Website conversions benefit from this added visibility, as potential customers see your business mentioned across various platforms. This strategy helps show your business as an industry leader without breaking the bank.
Standing Out on Crowded Social Media Platforms
Social media marketing requires a strategic approach to cut through the noise. Focus on creating high-quality, engaging content that provides value to your audience. Paid advertising options that allow you to target specific demographics can directly boost your website conversions. Consider developing a content strategy that goes beyond direct sales, offering helpful tips and insights that showcase your business as a trusted resource in your industry.
Lead Nurturing and Conversion Strategies
Understanding that customer conversion is a long-term process is crucial for home service businesses. Website conversions aren’t always immediate; sometimes, it can take months or even years to convert a lead. Implement a full lead nurturing strategy that includes multiple touchpoints and provides consistent value. Use tools and platforms that help you track and engage with potential customers over an extended period.
Utilizing IRS Tax Credits for Website Improvements
An often-overlooked opportunity exists in using IRS tax credits to improve your website. By making your website ADA-compliant, you can get significant tax credits while also improving your online presence.This improved and more accessible website builds trust with potential customers. Consider this a strategic investment in your business’s digital infrastructure.
About Jason:
Jason Ciment, formerly a CPA and lawyer, is CEO of Get Visible Inc., a 20-person digital marketing and technology development agency. Established in 2005, it has found its niche by positioning clients online as industry frontrunners on search engines and social media channels. “Jason’s team takes the online marketing burden off your shoulders.”
Get Visible designs and builds websites (WordPress and e-commerce) and AI applications, promotes search engine visibility, manages online advertising campaigns, and generates social media content, outreach, and engagement. Its clients include businesses and nonprofits with a particular focus on professional services, healthcare, high-tech, and e-commerce.
Connect with Jason:
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